Carefully building an experiment of magic neorealism with an undetermined outcome, Alessandro Michele gave the models of The Ritual campaign no script to follow
“I let the models build their own images. To act as photographers and storytellers, producers and scenographers. I asked them to represent the idea they have of themselves. To go public with it, shaping the poetry that accompanies them. I encouraged them to play, improvising with their life.”  
" [I] surrendered to the idea that beauty can appear, unpredictably and wonderfully imperfect, through the absence of control.”
In this image Amanda Ljunggren takes a self-portrait with chickens and the Gucci 1955 Horsebit bag.

Creative Director: Alessandro Michele 
Art Director: Christopher Simmonds 
Photography/Director/set design : Amanda Ljunggren
Styling from afar : Jonathan Kaye
Hair and Make up: Amanda Ljunggren

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IDEO - Music credits:
“Alright” Supergrass
(Gareth Coombes, Daniel Goffey, Michael Quinn)
© 1995 EMI Music Publishing Italia Srl on behalf of EMI Music Publishing LTD
(P) 1995 The Echo Label Limited, a BMG Company, courtesy of BMG Rights Management (Italy) srl
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